In collaboration with the Halal Development Corporation (HDC), GoHalal.net deployed Physical HaNa at Beauty Expo Asia 2025, targeting brand owners, salon chains, barbershops, distributors, and OEM/ODM manufacturers seeking Halal-ready inputs and partners.
While the expo ran from 6 to 8 September across 91,000 sq ft, with ~200 exhibitors and over 15,000 visitors from 15+ countries, the HaNa activation focused on 6–7 September to deliver live enquiry and sourcing support on the show floor. Teams—supported by HDC—guided participants through supplier discovery (e.g., Halal-certifiable personal-care ingredients, packaging, OEM/ODM), captured demand signals from product demos and booth discussions, and facilitated on-the-spot onboarding to HaNa and HIP for structured follow-ups.
The activation also featured interesting competitions —Beautelympic and Barberlympic—to capture needs around professional products, training pipelines, and market expansion, translating conversations into qualified opportunities.
Event Highlights
- Sector-specific sourcing: Real-time mapping of needs for cosmetics, hair,
and personal-care supply chains (ingredients, OEM/ODM, packaging). - On-the-spot onboarding: Immediate registration of interested brands and salons to HaNa and HIP, coordinated with HDC.
- Live demand capture: Enquiries logged from booth visits, live demos, and competition areas for post-event matching.
- Outcome focus: A qualified pipeline of Asia-market opportunities, prioritised for follow-up with suppliers and enablers via HaNa.