HaNa at MIHAS 2024: Public Debut of AI-Powered Halal Discovery

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Start Date: 17 September 2024

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End Date: 20 September 2024

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Duration: 3 Days

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Location: Kuala Lumpur, Malaysia

MIHAS 2024 marked a turning point for HaNa. What began as a simple prototype inspired by real challenges in halal learning and operations was introduced to a wider industry audience as a specialized AI solution built for the halal ecosystem. At the showcase, HaNa demonstrated how technology could make halal knowledge easier to access, product discovery more intuitive, and industry-specific guidance more relevant.
Presented through a live interactive device, HaNa stood out for its ability to understand halal terminology in context.

One of the clearest examples was its recognition of HCCP as Halal Critical Control Point, showing how it differs from general-purpose AI tools that may misread concepts central to the halal field.
The showcase also drew high-level attention when Malaysia’s Deputy Prime Minister, Dato’ Seri Dr. Ahmad Zahid Hamidi, visited the booth and engaged directly with HaNa, asking about key halal ecosystem entities such as JAKIM. The interaction helped amplify interest around the solution and reinforced its potential as a new technology layer for Malaysia’s halal industry.

Event Highlights

  • First major public showcase: MIHAS 2024 marked HaNa’s debut as a halal-enabled AI assistant built for the needs of the halal industry.
  • Halal-specific intelligence: Demonstrations showed how HaNa provides more contextually accurate answers than general-purpose AI when handling halal terminology and ecosystem questions.
  • Interactive booth experience: Visitors engaged with HaNa through a large live demo device designed to answer questions and guide halal-related exploration.
  • High-profile engagement: Malaysia’s Deputy Prime Minister interacted with HaNa during the event, drawing attention to its capabilities and potential.
  • Strong market validation: The response at MIHAS helped confirm the value of taking HaNa beyond a prototype and developing it into a broader solution for the halal ecosystem.

Captured Moments You Don’t Want to Miss