HaNa Activated at Beautyexpo & Cosmobeauté 2025: Halal Beauty Zone with HDC
- Start Date: 30 September 2025
- End Date: 3 October 2025
- Event Duration: 4 Days
- Location: Kuala Lumpur, Malaysia
In collaboration with the Halal Development Corporation (HDC), GoHalal.net activated HaNa at Beautyexpo & Cosmobeauté 2025, Malaysia’s longest-running and largest trade exhibition for the beauty, spa, and wellness industry. Stationed at the Halal Beauty Zone, HDC showcased HaNa’s enquiry and sourcing capability, engaging professionals, brands, and suppliers from across Asia and beyond.
Across the four-day exhibition—featuring product showcases, live demonstrations, workshops, and networking sessions—HaNa was used to capture opportunities from participants and to onboard interested companies to HaNa and HIP for structured follow-up. The activation addressed priority segments across cosmetics, skincare, haircare, nail art, aesthetics, and wellness, aligning show-floor conversations with trackable next steps.
Event Highlights
- HDC-led presence at the Halal Beauty Zone: HaNa was demonstrated for guided enquiry intake and sourcing tailored to beauty and wellness use cases.
- Industry breadth: Engagement spanned distributors, retailers, salon owners, and beauty practitioners, supporting discovery across cosmetics, skincare, haircare, nail art, aesthetics, and wellness.
- Opportunity capture & onboarding: The team logged participant enquiries in real time and onboarded companies to HaNa and HIP to streamline post-event follow-ups.
- Market context: The joint exhibition—held annually in Kuala Lumpur—brought together professionals, brands, and suppliers from across Asia and beyond, fostering knowledge exchange and new business opportunities in a rapidly expanding market.